LIMITED EDITION GIN, UNIQUE PACKAGING DESIGN
TRAVAK is an initiative by the city of Ghent to support local businesses that are affected by public road works. We had the honour of co-creating the tastiest part of this project. Canada Gent asked us to develop a Limited Edition Gin that would only be on sale at the businesses in the affected area. A ginerous Christmas present that was perfect for the holidays and lured more people to the businesses in the ‘war zone’.
The gin contains mugwort, Herb Robert, ground-ivy, water mint, swine cress, geum, coltsfoot and black cherry. All of these were picked on Ghent soil. Canada developed the hand-made packaging design, with a unique piece of construction site material on every bottle.